Category:
marketing

CPA Marketing

Why You Need To Learn About CPA Marketing To Make Money

Of all the marketing methods and strategies, there’s a definite wrong way
and a right way to go about CPA marketing.

“CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no
matter what action is taken, you are still credited simply for the click-
through), a specific action has to be taken by the person clicking through,
before you can receive any compensation.

Some of these actions could be:

*    Providing an email address
*    Providing a name and email address
*    Providing a zip code
*    Providing a phone number
*    Providing full contact information
*    Making a purchase

You particularly need to know what you’re doing to make money, if you’re planning to
experiment with CPA marketing, because the results in a huge percentage of
all cases are typically small – often less than the sign-up fee, if there is one;
or PPC ads you may be using to drive people to your site.

And there are definitely certain CPA areas that pay significantly better than
others. You need to know what these are, so you can make sure you use
them wisely and well.

Why is CPA better than PPC (Pay-per-click)?

Well, for one thing, with PPC, you’re the one doing the paying – you’re the
advertiser. With CPA, you’re the one who stands first in line to receive the
giant Twinkie.

CPA Networks

These offers are typically managed through large CPA networks such as
Neverblueads and Share-a-Sale. Typically, you are required to sign up
first for these networks – and wait for approval. Knowing the best ways to
get yourself legitimately approved is the first of our CPA “must-learns”.

These large networks have whole sets of criteria, often quite different from
what Joe Lonely Marketer might be concerned with, when he’s considering
you as an affiliate.  (And yes – CPA networking could be seen as a form of
affiliate marketing to make money.)

You can, of course, market with CPA offers without going through a network
– but there are 5 major advantages to going the network route:

1.    Advertisers feel secure and professionally handled with CPA networks.
They know they are less likely to be victims of CPA fraud
2.    Advertisers don’t have to do any work: You capture them actual
subscribers they can follow up with at their leisure – they reward you
for that
3.    The payout rate is usually higher with a CPA network than if you go
with an individual advertiser
4.    CPA networks often provide all the promotional material (and often
tools) you need
5.    CPA networks often tend to give extra rewards to good affiliates who
generate results

Which Niche Markets Convert Especially Well – or Especially Poorly?

Unfortunately there is no easy answer to that. You see, the markets that
pay the best also generate the highest competition – but if you know what
you’re doing, they can also pay the highest rewards.

Market research – not just keyword research – is a huge key to unlocking
the jackpot… but you have to know the hallmarks that clue you in to CPA
keywords and offers that will work for you and your website(s).

Some markets just traditionally pay a lot higher than others – for example:

*    Anti-Aging Skin Care
*    Credit cards
*    Debt Relief
*    Insurance
*    Mortgages
*    Dating agencies
*    Free gift cards
*    Game sites
*    Weight Loss

Now, mind you, this is not to say these are the ones you should leap straight
into promoting to make money! For one thing, competition is extremely fierce, and a few are
considered by Google (and the rest of the world) to be on the shady side –
so shady that various online sites such as Squidoo have banned certain
subjects altogether.  (Two of the “banned” ones would be Acai berries – a
proven scam – and gambling links. Avoid those like the plague!)

However, you are certainly not limited to the above category list! If you
research and find a lucrative niche, or you are an authority on one that has
nothing to do with the above, by all means, find CPA offers that focus on
your unique market.

Looking At The Figures

One of the most assured ways to make money with  CPA marketing is to
capture a simple zip code – not for you; for your network. This is usually
achieved with a juicy bribe provided for your visitor by your CPA network:
Something like a free coupon in exchange for an email address or zip code.
Positioned and presented correctly, you will attract the most interested
buyer – one who won’t feel like she’s being coerced out of her contact
information. Click-throughs will flow naturally:  In fact, your reader should
find it harder not to click than to click!

This type of CPA offer also often pays a little better than others. You might
make as much as a $1 per click (or more). This might not sound like much,
but say you managed to attract 100 visitors to your website daily (not
impossible, with the right tactics) and an average of 10 a day click through…

…That works out to $70 a week.

Now pretend you’ve got 6 of these sites set up, all equally successful.
Suddenly, that’s $420 a week – a cool $1,680 a month!  (Not bad for a
semi-“autopilot” site with an irresistible offer.)

You can see here that your research and knowledge will be crucial, meaning
the difference between a nice little second income… or peanuts.

(How you set up your websites, too, will make a difference, once the costs
are subtracted from your click-through sales.)

And the Reality Is…

Well, the reality, of course, is that most people half-read-up on CPA (usually
a razzle-dazzle “CPA MILLIONS!”-type guide), slap something together after
some hasty research, ignore SEO and promotion… and wait for the money to
pour in. Then complain the most loudly when it doesn’t.

Undertaken this way, the only thing that can be “guaranteed” is that their
profits will more likely be $2 a week (if their lucky).

“You Get Out of It What You Put In” – Who Said That?

So, does the old adage, “you get out of it what you put in” truthfully apply?
Pretty much. If you don’t do your homework and spend at least some solid
initial time in:

*    Researching and signing up with the right networks
*    Researching and finding the right offer for the right target customer
*    Promoting it in places that target customer is going to find it

You’ll end up with probably a little less than you started out with.

However, if you put in your time up front, do the research (about 3 times
more thoroughly than you’d really like to) and set realistic expectations for
yourself, you’re much more likely to hit our “Average Ideal Scenario”, above.

Your CPA Rhythm

CPA marketing is also all about:

*    Being comfortable with this marketing method – it should “click”
and excite you, once you’ve got the basics down
*    Developing and honing your intuition – no more so than any
other activity you invest positive time and energy in
*    Trial and error. At first, you’ll learn by finding out several types of
CPA offers that don’t work for you – and a few that really do!

You need to be prepared to experiment a little, in order to find your CPA
rhythm.

Your CPA Strategy

The whole key in successful CPA marketing, after you’ve selected a reliable
network, lies in finding the promotion or advertising method or methods that
work the best for you. This is usually (but not always) something that feels
natural.

Common ways of driving traffic to CPA offers include:

Article Marketing – If you like writing, this is a good method for you.
However, the real key will be two-fold:  Which directory you decide to
submit your articles to (how well-targeted it is to your ideal reader
and topic)… and how well you’ve worded your Resource Box.
Encouraging people to click through your Resource Box link to read
more is done through a call to action and stirring up reader curiosity.
It’s part skill – and part knack. Do it well, and it’s highly effective!

Email Marketing – If you’re already used to writing emails and
sending them to your list, this may be your preferred strategy.  It’s
absolutely vital, however, not to send CPA offers indiscriminately to
your list, if you have one.  Instead, pass on only those particular CPA
offers that will add a high perceived value to your subscriber’s
experience. You will also need to ensure that the offer really does
deliver what it promises – some offers don’t, and you end up with
something you never want: A really disgruntled subscriber.

Authority Site Maximization – if you have a long-established site
that is well-optimized, and which already draws in solid traffic, you are
the proud owner of a CPA marketer’s dream!  In your case, it really is
a case of “autopilot income”:  All you have to do is select your CPA
ads, forms and offers carefully, and test them (equally carefully) on
your site. Keep the ones that do especially well – and get into the
habit of tracking them at least once a week.

Blogging – If you are already wading up to your knees in the vast
pond of niche blogging, it’s easy to replace non-converting AdSense
with good CPA offers.  If you’re brand new to both CPA and niche
blogging, however, be aware up front that you will most likely need
multiple niche blogs, to make any significant amount of money. That
can mean a lot of time invested for a relatively small return. (If you
like writing anyway, article marketing and a simple website may be a
safer, less work-intensive strategy for you.)
PPC Advertising - This can be a highly effective method, but again, it
needs solid, thorough, careful research and an actual budget to work
with, before you will see any returns.  It is also a risky method to
brand new marketers, because unless you know what you’re doing, it’s
fatally easy to run up huge charges on the PPC ads you’ve placed,
which will more than swallow up any profits. However, there are simple
strategies to safeguard yourself against the likelihood of this
happening:

*    Watch your daily click-through stats
*    Decide beforehand on a budget – and stick to it
*    Set the ad for a limited time, initially
*    Set a limit on the maximum height you will allow your bid to go
*    Choose AdWords under .40 cents per click, with definite
competition – but not a huge amount

Done carefully, this can be a great learning experience that will give you
more confidence in other areas of internet marketing  to make money– and tracking.

Tracking: The Real Secret

It all boils down to tracking:  If you’re not prepared to do some basic
tracking on your CPA or PPC campaigns, you probably shouldn’t jump in at
the deep end.  Hopefully, however, this overview has given you some
information – and ideas.

If you’d like to give CPA marketing a try, sign up for a reputable network,
and give it your best shot.

After all, the very real and realistic possibility of creating a second passive
source of income is not to be easily dismissed – and I’ll tell you the biggest
secret of all…

…if you get into your “Zen zone”, CPA is actually fun!  (This is the whole report:)