The Power of Toon!
Harnessing the power of a cartoon can help you make money by creating high-impact messages that speak to prospects in ways virtually no other medium can, because:
1. You’re speaking to them via a channel they’re conditioned to associate with fun and childhood (and most definitely not business and sales) - so their guard is down and they’re massively more receptive.
2. The added level of abstraction allows them to focus on the message rather than petty details, so they can actually evaluate the real benefit.
If you’d like your audience to take note of what you have to say, there are few better ways than creating a cartoon to convey your message!
Granted, until recently, this process was prohibitively expensive, costing a minimum of $1,500 per minute and often reaching $25,000+ with professional animation studios.
This obstacle inspired me to shape PowToon’s vision of creating a tool that makes it affordable for anyone to create animated clips for their business or service.
A Solid “What does/doesn't work” Formula
In this short book, I’m here to give you a solid “What does/doesn't work” formula for animated video clips (whether for your business or yourself), and provide a simple and incredibly effective recipe that will capture viewers’ imagination, engage them, and inspire positive action towards you or your product to make money.
In case the formula seems overly simplistic at first glance, let me emphasize that it is supported by a distilled analysis of 261,254 animated presentations and cartoons, or PowToons as we like to call them, which we surveyed to come up with one easy-to-use yet powerful recipe... DOWNLOAD